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In another study 93% of respondents indicated that free shipping on orders would encourage them to purchase more products.

High shipping costs were rated as the number one reason why consumers were not satisfied with their online shopping experience. In fact, orders with free shipping average around 30% higher in value those that charge a few bucks for transport. When 2Big Feet introduced free shipping for orders over 0, their conversions went up 50%.

The above mentioned E-tailing Group study conducted at the end of 2011 found that 47% of online buyers would only buy discounted products, except under exceptional circumstances.

62% said they are looking for a section that identifies sales and specials.

If they’re convinced only half way through, they can just skip and continue to checkout.

Recommended reading: How Does Product Copy Format Affect User Engagement?Pretty easy to spot: Shopping cart abandonment means the loss of a customer who is going through the check-out process of an online store. In 2011, the shopping cart abandonment rate reached all-time high of 72%. A Forrester study found that 89% of consumers had abandoned a shopping cart at least once.Researchers attributed that high rate to user sophistication: as shoppers become more experienced online, they are more likely to comparison shop even as they move toward checkout.Another company got 500% ROI with shopping cart abandonment campaign.Smiley Cookie recaptured even 29% of the abandoned carts. Listrak shopped Top 1000 retailer sites, added items to a shopping cart, began the checkout process by adding first & last name, e-mail address and phone number, and then abandoned the carts before completing a purchase.

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