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If there are only one or two suppliers of an essential input product, for example, or if switching suppliers is expensive or time consuming, a supplier group wields more power.

Powerful customers can use their clout to force prices down or demand more service at existing prices, thus capturing more value for themselves.

Choices by competition, such as new pricing or distribution approaches, can also affect the path of industry competition.

Companies in every industry purchase various inputs from suppliers, which account for differing proportions of cost.

Powerful suppliers can use their negotiating leverage to charge higher prices or demand more favorable terms from industry competitors, which lowers industry profitability.

A Five Forces analysis can help companies assess which industries to compete in—and how to position themselves for success.

The Five Forces determine the competitive structure of an industry, and its profitability.

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