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Your matches accrue in a folder, and often that’s the end of the story. The swiping phase is as lulling in its eye-glazing repetition as a casino slot machine, the chatting phase ideal for idle, noncommittal flirting. (His tagline made her laugh.) They had one friend in common, and they both liked Louis C. (The third is Jonathan Badeen, the engineer who built the app.) Rad is the chief ecutive officer; Mateen is chief marketing officer.

In terms of popularity, Tinder is a massive and undeniable success. For Katherine, still wary from her bad encounter, Tinder offered another advantage. They are also best friends, share a resemblance to David Schwimmer, and have been known to show up for work in the same outfit. For people his age, the primary way to interface with the technical world was through a mobile device.

Tinder’s major advantages come from exploiting each of these recent developments.

The company also managed to accrue, in less than a year of existence, the only truly important asset of any dating site: millions and millions of users.

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(We met because we both liked the same girl—but the girl was my says Justin.) They reconnected at USC, and then both started independent companies. Sean’s was Adly, a platform that allows companies to advertise via celebrities’ social networks. There are people that want to get to know you who don’t know you, so they’re resorting to Facebook, explains Justin.Depending on your feelings for these people, you swipe them to the left (meaning no thanks) or to the right (yes, please). Eli, who says he would hook up with anybody who isn’t morbidly obese or in the middle of a self-destructive drug relapse, swipes everyone to the right. Unfortunately for Katherine, he told her he didn’t have a lot of time to date. It seemed possible that one need never be isolated again.Two people who swipe each other to the right will match. In December, I flew out to Los Angeles, where Tinder is based, to visit the company’s offices and meet two of its founders, Sean Rad and Justin Mateen, both 27.Getting a match seems to activate some primal-gratification center in her mind. I’m definitely not the type of woman who walks around thinking that everyone thinks I’m hot, Nicole tells me. (Tinder gets a slight uptick in use on Sundays, that day of hangovers, boredom, and planning.) Sending screenshots of the most ridiculous photos that come up has become a source of merriment for her and her friends.She does not feel like the people who want to date her are abundant and everywhere, so when a lot of matching happens, it comes as a real boost. There seems to be a preponderance of men posing with tigers, she says.

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