The Sharks had some biting, though arguably fair criticisms—namely, that if you could muster up the courage to pass someone a Cheek’d card, couldn’t you just give them your phone number?“I don’t think it was constructive how they gave me the feedback,” she said, “but I heard it, and I decided to make a change.” Though we spoke to her over the phone, we could sense Ms.Cheek bubbling as she talked about the new iteration of her product (now called Cheekd, sans apostrophe), which celebrated its launch, appropriately, on Valentine’s Day.The app is designed as a solution to missed connections for smartphone-addicted singles, who might spend so much time looking down at their screens, “the love of their life could walk right past [them],” Ms. “It prompts people to pay attention to what’s happening in the real world.”The app sends users alerts when other compatible Cheekd users are within a 30-foot radius of them.“There’s a hot guy at the end of the bar, and you may not know he’s there,” she continued. is 30 feet from you.”The app also keeps a list of every potential match you pass during the day. The company was on the brink of failure last year, so presenting it on a game show seemed like the only option left.“I’m an architect no longer building structures,” she insisted before her pitch. You have this stare-off with [the sharks] for 30 seconds – whatever nerves you had before, that takes it up to another notch. [Cheek’d only had] a little over a thousand paying customers. That was the answer that shot me down — there was no lying. I had been so cheeky with them when I was practicing, and it just went totally awry.
Now, almost a full year since her admittedly cringeworthy , in reference to the Sharks, “and I did the exact opposite.”Okay—the words “die in a hole” didn’t exactly escape any of the Sharks’ lips, but there’s no denying they had issues with Ms. The way it worked, users could pass flirty ice-breaker cards to cute strangers they spotted in the real world; then, those strangers could log onto Cheek’d and discover the dating profile of the person who’d just handed them a card.My inbox is just flooded with feedback and praise, and people saying the sharks made a mistake. Someone sent me a Google analytic that we got more searches this month than Ok Cupid or JDate, which is huge. He owns a chunk of my company, has savvy business sense and is the solution to everything that’s gone wrong with Cheek’d previously. So even though the sharks weren’t interested, this whole thing seems like it was a positive experience for you.filming you’ve sort of started over — you’ve redesigned the site and launched a new mobile app. I remember after it had gone so badly, I walked out and I’m like, this has got to get on television. I kept saying, “Do you think it was bad enough that I’ll get on?Online dating will hopefully get a little safer now, since three major sites have agreed to background checks for prospective dating clients.Match.com, e Harmony and Sparks Networks (operator of JDate and Christian Mingle) will scan the histories of possible clients for sexual assault, identity theft and violence before allowing them access to their fee-based sites.